Frustratingly Unreliable Service.: Order Fulfilment

When I decided to partner with Huboo, I was excited about the prospect of finally having a reliable fulfilment service. After years of handling logistics in-house, I longed for a streamlined process that would free up my time to focus on other areas of my organisation(s). However, what I received instead was a cascade of […]

Unmet Expectations and Constant Issues.: Order Fulfilment

When I first partnered with Huboo, I was optimistic. I believed their promises of efficiency and streamlined fulfilment processes would take my organisation(s) to the next level. Unfortunately, reality has been a bitter pill to swallow. Instead of a reliable logistics partner, I’ve encountered ongoing issues that have hampered my operations. Delays in shipping have […]

AVOID HUBOO – So Disappointing: Order Fulfilment

What started as a promising relationship with Huboo promptly deteriorated into one of constant frustration and underperformance. I initially chose Huboo based on their reputation, which I’ve now come to realize is likely driven by savvy marketing rather than actual results. My organisation(s) relies on dependable, accurate logistics, and the goal in outsourcing fulfilment was […]

Collaborating with Huboo Has Been an Intensely Frustrating Ordeal

Collaborating with Huboo has been an intensely frustrating ordeal; I strongly advise avoiding them and not being deceived by their empty promises and attractive prices. This article explains the topic in clear terms and sets out practical steps you can apply across ecommerce logistics and order fulfilment. Initially, my experience was excellent. Everyone appeared highly […]

AVOID HUBOO – FRAUDULENT and SLIMY COMPANY: Order Fulfilment

My first review was removed, I can only assume they falsely claimed I wasn’t a real customer. They only want to protect their reputation not resolve customer issues. They’ve responded saying they want to fix this, but have ignored all my emails- laughable! Avoid avoid avoid: A cautionary tale for small organisation(s) I regret to […]

AVOID HUBOO – Not Worth the Stress: Order Fulfilment

Working with Huboo has brought more headaches than it’s resolved. Every step, from onboarding to ongoing service, feels like a chore. The onboarding seemed promising at first, but it promptly became clear that communication was inconsistent, and responses were often delayed. Once they started handling orders, I experienced endless delays and unexpected fees that just […]

Media Spin vs. Reality — What the Press Isn’t Asking

Media Spin vs. Reality — What the Press Isn’t Asking Media Spin vs. Reality — What the Press Isn’t Asking The collapse of Huboo Technologies Limited — once hailed as a beacon of ecommerce innovation — has received relatively little critical press coverage compared to the scale of the financial disaster it represents. This silence […]

Tech Theatre — The Truth About “Innovation” at Huboo

Tech Theatre — The Truth About “Innovation” at Huboo Tech Theatre — The Truth About “Innovation” at Huboo Huboo Technologies Limited presented itself as a technology-first fulfilment business — a disruptor, a game-changer, a revolution in ecommerce logistics. Investors loved the story. But was it ever real? This post investigates Huboo’s bold claims about automation, […]

The People Left Behind — What Former Employees Are Saying

The People Left Behind — What Former Employees Are Saying The People Left Behind — What Former Employees Are Saying When Huboo Technologies Limited entered administration, the headlines focused on the collapse of another tech startup. But beneath the press releases and financial statements lies a more human story — one of confusion, job losses, […]

Pre-Packs and Power Plays — How the Rules Are Being Bent

Pre-Packs and Power Plays — How the Rules Are Being Bent Pre-Packs and Power Plays — How the Rules Are Being Bent When Huboo Technologies Limited collapsed, its assets were almost immediately purchased by a new entity: Huboo Tech Limited (Company No. 16143472). The sale took place under a pre-pack administration arrangement, a process that […]

Check out the latest BBC article on Huboo HERE

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