Who Are Jaswinder and Dalwinder Singh — And Why Do They Keep Getting Away With It?

They are names whispered across boardrooms and cursed in supplier invoices: Jaswinder Singh and Dalwinder Singh. The duo behind Baaj Capital — and increasingly associated with Atalla Capital, aka AB Capital — have now left a trail of failed businesses in their wake. From Huboo Technologies to Bodycare, the evidence is stacking up. Yet these men continue to operate in the UK financial system seemingly unchecked. Why?

The Public Profile: Quiet, Calculated, and Largely Hidden

Unlike flashy startup founders or bombastic private equity bosses, the Singh brothers keep a low profile. Publicly, there is little available. No media interviews. No exposés. No company vision statements. Just company filings, administrative collapses, and angry stakeholders.

In fact, they operate primarily through investment vehicles. Baaj Capital is their most visible entity, but even that is often represented by third parties. The same goes for Atalla Capital or AB Capital, which has links to other distressed assets. When things go wrong, as they have consistently, the Singh brothers are nowhere to be found — but their influence is unmistakable.

The Track Record of Destruction

It is no longer just speculation. The facts are clear:

• Huboo Technologies Limited lost £47 million in 2022 alone. Total losses since inception exceed £70 million.
• The company was sold for £9 in a pre-pack administration. Assets were transferred to a new entity: HUBOO TECH LIMITED.
• Baaj Capital exited Bodycare shortly before administration. Bodycare’s creditors, employees and suppliers were blindsided.
• Multiple smaller businesses connected to these ventures have since filed for insolvency.

So why has no one intervened?

The Legal Grey Zone: Pre-Packs, Phoenix Companies, and Deregulation

The UK corporate system is full of loopholes that allow individuals to walk away from failure — while restarting with the same branding, the same assets, and none of the debt. It’s a well-worn path known as a phoenix structure. The business collapses. The debts are left behind. A new entity rises from the ashes.

But what’s different here is the frequency. The pattern. The calculated nature of the collapses. This is not bad luck. This looks like strategy.

Victims, But No Justice

Suppliers go unpaid. Employees lose jobs. Investors watch their money disappear. All while the Singh brothers continue acquiring new companies and renaming old ones. The emotional and financial toll on families around the UK is devastating — and yet there is no public inquiry. No disqualification proceedings. No FCA intervention.

How is this acceptable?

Public Anger is Growing

Comments shared with Fulfilment Frustrations from ex-customers and stakeholders express outrage:

“Jaswinder & Dalwinder Singh should be put in jail and struck off for life. Their greed has cost thousands of families their livelihoods.”

And this is not an isolated opinion. Online forums, Glassdoor reviews, and social media threads are filled with similar sentiments. The people are waking up. But the regulators remain asleep.

Conclusion: When Will Accountability Arrive?

The track record of Jaswinder and Dalwinder Singh speaks for itself. Yet no sanctions, no investigations, and no bans exist to date. As long as UK corporate law permits such behaviour, more businesses will fall victim. The question is: who’s next?

In our next blog post, we’ll examine the legal architecture that enables this — and whether real reform is possible.

Until then: stay alert, stay sceptical, and ask who really owns the company you’re dealing with.