Supplier Fallout Huboo
Supplier Testimonies — The Real-World Fallout of Huboo’s Collapse Supplier Testimonies — The Real-World Fallout of Huboo’s Collapse When Huboo Technologies Limited collapsed into administration, the ripple effects weren’t limited to investors and staff. Behind the scenes, hundreds of small and mid-sized suppliers were left unpaid, misled, and abandoned. This post gives voice to those […]
Who’s Still a Client? And Why Are They Staying?
Who’s Still a Client? And Why Are They Staying? Who’s Still a Client? And Why Are They Staying? Huboo Technologies Limited collapsed into administration, burdened by tens of millions in losses, unpaid suppliers, and disillusioned staff. The company has since been restructured and rebranded as Huboo Tech Limited (Company No. 16143472), but it’s largely the […]
A Closer Look at Bodycare — Another Business Bled Dry?
A Closer Look at Bodycare — Another Business Bled Dry? A Closer Look at Bodycare — Another Business Bled Dry? While much attention has focused on Huboo’s spectacular implosion, another failure has quietly unfolded under the same watch: the collapse of GM & MM Blackledge, trading as Bodycare. This isn’t just another retail casualty. It’s […]
Investor Deck Fiction
Inside the Investor Decks: How Fiction Became Funding Inside the Investor Decks: How Fiction Became Funding Huboo Technologies Limited raised over £118 million in equity and £20 million in secured debt before collapsing into administration in late 2024. But anyone reading their investor pitch decks would have thought they were the next billion-pound logistics unicorn. […]
Ab Atalla Capital Network
AB Capital, Atalla Capital and the Web of Related Entities AB Capital, Atalla Capital and the Web of Related Entities When a company collapses, it’s easy to look only at the immediate causes — poor financial decisions, bad management, or a failing product. But in the case of Huboo and Bodycare, the story goes much […]
The £9 Huboo Sale
The £9 Huboo Sale: A Symbol of UK Corporate Failure The £9 Huboo Sale: A Symbol of UK Corporate Failure Imagine building a company with over £118 million in equity investment and £20 million in secured debt — only to sell it for £9. That’s not a joke. That’s exactly what happened to Huboo Technologies […]
How Do We Stop The Cycle
How Do We Stop the Cycle? How Do We Stop the Cycle? The story of Huboo. The collapse of Bodycare. The shadowy ownership by Baaj Capital and Atalla Capital. These are not just business headlines — they are symptoms of a deeper disease in the UK corporate system. A system that rewards failure, punishes honesty, […]
From Huboo To Bodycare
From Huboo to Bodycare — A Pattern of Acquiring Failure From Huboo to Bodycare — A Pattern of Acquiring Failure The corporate graveyard is growing, and two names consistently appear in the autopsy reports: Baaj Capital and Atalla Capital (also operating under AB Capital). After the spectacular failure of Huboo Technologies Limited — a so-called […]
Media Spin vs. Reality — What the Press Isn’t Asking
Media Spin vs. Reality — What the Press Isn’t Asking Media Spin vs. Reality — What the Press Isn’t Asking The collapse of Huboo Technologies Limited — once hailed as a beacon of ecommerce innovation — has received relatively little critical press coverage compared to the scale of the financial disaster it represents. This silence […]
Tech Theatre — The Truth About “Innovation” at Huboo
Tech Theatre — The Truth About “Innovation” at Huboo Tech Theatre — The Truth About “Innovation” at Huboo Huboo Technologies Limited presented itself as a technology-first fulfilment business — a disruptor, a game-changer, a revolution in ecommerce logistics. Investors loved the story. But was it ever real? This post investigates Huboo’s bold claims about automation, […]