Why Didn’t Any Competitors Buy Huboo Instead of Letting It Collapse?

More than 34 potential buyers approached Huboo Technologies Limited (now Hub Realisations Limited Company number 09727464) before its collapse yet no one wanted to acquire the company. What prevented competitors from acquiring Huboo before it entered administration? Reasons No One Wanted to Buy Huboo Financial Instability Made It Too Risky The company operated at a […]

The Ethics of Pre-Pack Administrations – Did Huboo Exploit a Loophole?

Huboo Technologies Limited (now Hub Realisations Limited Company number 09727464) experienced an immediate asset sale through pre-pack administration which brought only £9. The business move through pre-pack administration appears legitimate to some but others believe Huboo used a legal loophole to restart debt-free operations while creditors remained unpaid. How Pre-Pack Administration Works A company enters […]

Will Businesses Trust Huboo Tech Limited After the Last Collapse?

Huboo Technologies Limited (now Hub Realisations Limited Company number 09727464) failed its customers when it collapsed, leaving businesses without fulfilment services. Now, Huboo Tech Limited is trying to rebuild trust—but will businesses risk working with it again? Why Customers May Be Hesitant Huboo Left Businesses Struggling Overnight Many eCommerce businesses had orders delayed or lost […]

How Huboo’s Collapse Damaged the Reputation of UK Fulfilment Startups

The collapse of Huboo Technologies Limited (now Hub Realisations Limited Company number 09727464) was one of the biggest failures in the UK fulfilment sector. But the damage wasn’t just to Huboo itself—it hurt the reputation of all fulfilment startups in the country. How Huboo’s Failure Hurt the Industry Investors Are Now More Cautious About UK […]

Will Huboo Tech Limited Survive Without External Funding?

Huboo Technologies Limited (now Hub Realisations Limited Company number 09727464) burned through £118 million in investor funding before collapsing into administration. Now, Huboo Tech Limited will need to prove it can operate without relying on external investors. But can it survive without new funding? Why Huboo Needed Constant Investment It Was Never Profitable In 2022, […]

Did Huboo’s Customers Pay for Its Failed Expansion?

While Huboo Technologies Limited (now Hub Realisations Limited Company number 09727464) expanded across the UK and Europe, it was losing millions every year. But who ultimately paid for this failed expansion? The answer: Its customers, suppliers, and investors. How Huboo’s Expansion Hurt Its Customers Money Was Spent on Expansion Instead of Service Quality Huboo expanded […]

How Huboo’s Collapse Impacted UK Employment

Huboo Technologies Limited (now Hub Realisations Limited Company number 09727464) employed over 600 workers before its collapse. But when the company failed, many jobs were put at risk. What happened to these workers, and how did the collapse affect employment in the UK logistics sector? The Impact of Huboo’s Administration on Employees Sudden Job Losses […]

Should Huboo Tech Limited Have Been Blocked from Restarting?

Huboo Tech Limited, once known for its fulfilment services, recently faced major concerns after operations came to a halt. Many customers and partners were left with unanswered questions, sparking debates around the company’s financial health and operational transparency. The Need for Huboo Accountability UK With the company now attempting a fresh restart, it’s only fair […]

The Future of Fulfilment Startups After Huboo’s Failure

Huboo Technologies Limited (now Hub Realisations Limited Company number 09727464) was once seen as the future of fulfilment startups—but its collapse has shaken investor confidence in the industry. Can new fulfilment startups survive after such a major failure? Why Fulfilment Startups Face an Uncertain Future Investor Confidence Has Been Damaged After losing £118 million, investors […]

What Went Wrong With Huboo’s Expansion Strategy?

Huboo Technologies Limited (now Hub Realisations Limited Company number 09727464) tried to grow too fast, too soon—and it backfired. The company expanded across the UK and into Europe despite never turning a profit. But why did this strategy fail, and what can other businesses learn from Huboo’s mistakes? Key Expansion Mistakes That Led to Huboo’s […]

Check out the latest BBC article on Huboo HERE

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