Introduction
Many clients of Huboo Technologies Limited (now Hub Realisations Limited Company number 09727464) received the news about the company’s December 2024 administration as a complete surprise. The business failure occurred without any public warning signs or media attention or customer notifications which left companies in disarray. The company’s downfall did not occur suddenly but management chose to hide the signs from public view.
Huboo’s Collapse: A Timeline of Warning Signs
The company reported huge financial losses during 2020-2022 yet it continued to expand its operations.
The company discovered a £6 million funding deficit in October 2024 but obtained no emergency financial assistance.
The company struggled to meet its £1.2 million payroll expenses in December 2024.
The company entered administration on December 23 2024 which caught its customers by surprise.
Why Was the Administration Kept Quiet?
The company wanted to prevent customers from leaving when they discovered financial instability.
The company wanted to obtain a higher sale price because any disclosure of financial difficulties would decrease its market value.
The leadership team wanted to maintain operational continuity until the sale was completed so they avoided alarming staff and suppliers.
What Should Customers and Investors Have Known?
The company failed to achieve profitability throughout its entire operational period.
Investors had already stopped injecting new funds.
Suppliers and creditors were left unpaid.
Conclusion
The outside world perceived Huboo’s administration as unexpected but internal signs of trouble had existed for multiple years. Clients and investors should ask: Why were they left in the dark until the last moment?
