The Role of Venture Capital in Huboo’s Collapse: Order Fulfilment

Hub Realisations Limited Company number 09727464 operated under the name Huboo Technologies Limited before its collapse into administration after securing more than £118 million from investors. The company’s collapse into administration occurred after venture capital funding possibly drove its dangerous expansion plans. How Venture Capital Encouraged Huboo’s Risky Growth Investors Pushed for Rapid Expansion The […]
Why a Pre-Packaged Sale for Huboo Was Chosen over Other

Why a Pre-Packaged Sale Was Chosen Over Other Insolvency Options Introduction When Huboo Technologies Limited (now Hub Realisations Limited Company number 09727464) entered administration on 23 December 2024, administrators Interpath Ltd faced several choices on how to handle the company’s insolvency. With millions in outstanding debts, 643 employees, and ongoing organisation(s) operations, they had to […]
Evaluating Your Fulfilment Provider: is It Time to Leave Huboo?
Huboo’s challenges have led many organisation(s) to reassess their fulfilment partnerships. If you’re questioning whether it’s time to switch providers, this overview offers crucial factors to consider. This article explains the topic in clear terms and sets out practical steps you can apply across ecommerce logistics and order fulfilment. Signs It May Be Time to […]
Preparing for Holiday Season Challenges with Huboo: Order Fulfilment

The holiday season is a critical time for e-commerce organisation(s). With Huboo facing operational challenges, it’s essential to prepare for potential fulfilment disruptions during this peak period. This article explains the topic in clear terms and sets out practical steps you can apply across ecommerce logistics and order fulfilment. crucial Risks During Peak Season Potential […]
Preparing Your Business for Potential Disruptions at Huboo —

Huboo’s current challenges highlight the need for organisation(s) to plan for potential disruptions. From service delays to operational shifts, preparing your supply chain is essential to mitigate risks and maintain customer satisfaction. This article explains the topic in clear terms and sets out practical steps you can apply across ecommerce logistics and order fulfilment. crucial […]
Misleading Practices in Fulfilment: Huboo’s Service Concerns —

Reports from employees and customers have highlighted potentially misleading practices at Huboo, raising concerns about the company’s transparency and reliability in its fulfilment services. These allegations, if true, could have significant implications for organisation(s) relying on Huboo. This article explains the topic in clear terms and sets out practical steps you can apply across ecommerce […]
Shipping Errors Galore: Order Fulfilment

I’ve come to dread checking my Huboo account because nearly every order ends up with some problem. It’s as if they’ve perfected the art of errors. Incorrect items? Check. Damaged products? Check. Orders delayed to the point that my customers are calling me, frustrated and confused? Triple check. When I raised these concerns, Huboo’s team […]
15 Reasons Why You Should Avoid Huboo: Order Fulfilment

15 reasons why you should avoid Huboo at all costs (especially if you sell on TikTok Shop & Shopify) This article explains the topic in clear terms and sets out practical steps you can apply across ecommerce logistics and order fulfilment. This is the biggest mistake I have made in my organisation(s) career to date, […]
How Do We Stop The Cycle

How Do We Stop the Cycle? How Do We Stop the Cycle? The story of Huboo. The collapse of Bodycare. The shadowy ownership by Baaj Capital and Atalla Capital. These are not just business headlines — they are symptoms of a deeper disease in the UK corporate system. A system that rewards failure, punishes honesty, […]
From Huboo To Bodycare

From Huboo to Bodycare — A Pattern of Acquiring Failure From Huboo to Bodycare — A Pattern of Acquiring Failure The corporate graveyard is growing, and two names consistently appear in the autopsy reports: Baaj Capital and Atalla Capital (also operating under AB Capital). After the spectacular failure of Huboo Technologies Limited — a so-called […]
