Huboo Innovation Myth
The Myth of Innovation: Why Tech Buzzwords Couldn’t Save Huboo The Myth of Innovation: Why Tech Buzzwords Couldn’t Save Huboo Huboo sold itself to investors, clients, and the media as a technology-first fulfilment disruptor. With phrases like “automated fulfilment hubs,” “proprietary software,” and “AI-powered logistics,” the company seemed destined to revolutionise e-commerce shipping. But what […]
Huboo Investors Warning Signs
The Investors Who Backed Huboo – What Were They Thinking? The Investors Who Backed Huboo – What Were They Thinking? Between its founding and its eventual collapse into administration, Huboo Technologies Limited raised over £118 million in equity investment. At first glance, this level of financial backing implies a company with vast potential. But looking […]
The Legal Loopholes Enabling Corporate Failure
The Legal Loopholes Enabling Corporate Failure The Legal Loopholes Enabling Corporate Failure When a business fails, you expect someone to be held accountable. But in today’s UK corporate landscape, failure is often just the start of the next venture. Thanks to a system riddled with legal loopholes — from pre-pack administrations to phoenix company protections […]
Ripple Effects On Uk Retail
The Ripple Effects on UK Retail and Fulfilment The Ripple Effects on UK Retail and Fulfilment The collapse of Huboo Technologies and Bodycare under Baaj Capital’s leadership is not an isolated incident — it’s a seismic event that has sent tremors across the UK’s retail and fulfilment sectors. What looked like the downfall of two […]
How Huboo Masked Financial Disaster
How Huboo Masked Financial Disaster Until It Was Too Late How Huboo Masked Financial Disaster Until It Was Too Late On the surface, Huboo Technologies Limited appeared to be a rising star in the world of eCommerce fulfilment. Slick branding, well-funded marketing campaigns, and promises of a revolutionary logistics platform lured in customers and investors […]
Inside The Bodycare Collapse
Inside the Bodycare Collapse: What Really Happened? Inside the Bodycare Collapse: What Really Happened? It was a name that had stood firm on the British high street for over 50 years. Bodycare, known officially as G.R. & M.M. Blackledge plc, once boasted over 150 stores and employed thousands across the UK. But in 2025, under […]
Red Flags for Huboo Customers: Learn from in the Style and Orro’s
Huboo customers face uncertainties as the company undergoes a significant transition following its acquisition by Baaj Capital. Past examples, such as Baaj Capital’s handling of In the Style and Orro, provide valuable lessons for organisation(s) currently relying on Huboo’s fulfilment services. This article explains the topic in clear terms and sets out practical steps you […]
Huboo What a Mistake: Order Fulfilment
Last year we decided to work with Huboo for our fulfilment. It’s been a mistake that I wouldn’t recommend someone else to follow. Firstly, they gave us rates that turned out to good to be true. With pricing that they wanted to increase with a significant amount soon after we onboarded, cut-off times they never […]
Why Did Huboo’s Administration Happen So Suddenly?
Introduction Many clients of Huboo Technologies Limited (now Hub Realisations Limited Company number 09727464) received the news about the company’s December 2024 administration as a complete surprise. The business failure occurred without any public warning signs or media attention or customer notifications which left companies in disarray. The company’s downfall did not occur suddenly but […]
Are Pre-Pack Administrations Just a Loophole for Failed Businesses?
Introduction Huboo Technologies Limited (now Hub Realisations Limited Company number 09727464) ceased operations during December 2024 before a new entity acquired its assets. The pre-pack administration procedure enabled the business to operate under a different name. The pre-pack administration process appears to function as a loophole which enables failing companies to continue their operations. How […]
