Ecommerce Fulfilment Future
What This Means for the Future of Ecommerce Fulfilment What This Means for the Future of Ecommerce Fulfilment The collapse of Huboo Technologies Limited is more than just another startup failure — it’s a warning sign for the entire fulfilment industry. For years, the sector has been chasing scalability, automation, and buzzword-laden “tech-first” narratives. But […]
VC Smoke and Mirrors — Who Backed the Failure, and Why?
VC Smoke and Mirrors — Who Backed the Failure, and Why? VC Smoke and Mirrors — Who Backed the Failure, and Why? In the wake of Huboo Technologies Limited’s dramatic collapse, attention naturally turned to those who managed it. But equally pressing is the question: who funded it? This post explores the venture capital and […]
Bodycare Supply Collapse
What Happened to Bodycare’s Supply Chain? What Happened to Bodycare’s Supply Chain? For decades, Bodycare — trading under GM & MM Blackledge — was a high street name trusted for personal care, cosmetics, and pharmacy products. But in 2024, the company was placed into administration, taking with it hundreds of unpaid suppliers and cutting off […]
Tech Myths In Logistics
False Promises and Broken Platforms — Tech Myths in Logistics False Promises and Broken Platforms — Tech Myths in Logistics In a world where every startup wants to be seen as a tech company, Huboo Technologies Limited sold itself as an ecommerce logistics innovator. But was it? This post dives into the claims made by […]
Directors Disappear Huboo
The Quiet Disappearance of Directors — Where Are They Now? The Quiet Disappearance of Directors — Where Are They Now? In the aftermath of Huboo’s spectacular collapse, one question echoes across the ecommerce sector: Where are the directors? Once the faces of a “tech-enabled” fulfilment revolution, Jaswinder and Dalwinder Singh of Baaj Capital have vanished […]
Huboo Rebrand Rewrite
From Failure to Rebrand: How HUBOO TECH Is Trying to Rewrite History From Failure to Rebrand: How HUBOO TECH Is Trying to Rewrite History In the world of corporate misdirection, rebranding has become a powerful — if cynical — tool. When Huboo Technologies Limited collapsed in 2024, owing millions and delivering years of poor performance, […]
Pre-pack Admin Loophole
Pre-Pack Administrations: Legal or Loophole? Pre-Pack Administrations: Legal or Loophole? When Huboo Technologies Limited was sold for £9 through a pre-pack administration in December 2024, many were left stunned. How can a company once valued in the hundreds of millions be sold for the cost of a sandwich? To understand, we must examine the increasingly […]
Baaj Capital Reality
The Real Faces of Baaj Capital: Reputation vs. Reality The Real Faces of Baaj Capital: Reputation vs. Reality When tracing the collapse of Huboo Technologies Limited, one name keeps coming up: Baaj Capital. Or is it Atalla Capital? Or perhaps AB Capital? Corporate structure sleight-of-hand has become part and parcel of this story. But behind […]
Huboo Innovation Myth
The Myth of Innovation: Why Tech Buzzwords Couldn’t Save Huboo The Myth of Innovation: Why Tech Buzzwords Couldn’t Save Huboo Huboo sold itself to investors, clients, and the media as a technology-first fulfilment disruptor. With phrases like “automated fulfilment hubs,” “proprietary software,” and “AI-powered logistics,” the company seemed destined to revolutionise e-commerce shipping. But what […]
Huboo Investors Warning Signs
The Investors Who Backed Huboo – What Were They Thinking? The Investors Who Backed Huboo – What Were They Thinking? Between its founding and its eventual collapse into administration, Huboo Technologies Limited raised over £118 million in equity investment. At first glance, this level of financial backing implies a company with vast potential. But looking […]
