A Closer Look at Bodycare Another Business Bled Dry?: Order
A Closer Look at Bodycare — Another organisation(s) Bled Dry? A Closer Look at Bodycare — Another organisation(s) Bled Dry? While much attention has focused on Huboo’s spectacular implosion, another failure has quietly unfolded under the same watch: the collapse of GM & MM Blackledge, trading as Bodycare. This article explains the topic in clear […]
Tech Theatre the Truth About “Innovation” at Huboo: Order Fulfilment
Tech Theatre — The Truth About “Innovation” at Huboo Tech Theatre — The Truth About “Innovation” at Huboo Huboo Technologies Limited presented itself as a technology-first fulfilment organisation(s) — a disruptor, a game-changer, a revolution in ecommerce logistics. Investors loved the story. But was it ever real? This article explains the topic in clear terms […]
The People Left Behind What Former Employees are Saying: Order
The People Left Behind — What Former Employees Are Saying The People Left Behind — What Former Employees Are Saying When Huboo Technologies Limited entered administration, the headlines focused on the collapse of another tech startup. But beneath the press releases and financial statements lies a more human story — one of confusion, job losses, […]
Supplier Screwed the Fallout for Small Businesses Working with Huboo
Supplier Screwed — The Fallout for small organisation(s) Working With Huboo Supplier Screwed — The Fallout for small organisation(s) Working With Huboo The collapse of Huboo Technologies Limited sent shockwaves across the UK ecommerce and fulfilment industry — but few felt it more acutely than the small organisation(s) and suppliers that depended on it. This […]
Directors Disappear Huboo: Order Fulfilment
The Quiet Disappearance of Directors — Where Are They Now? The Quiet Disappearance of Directors — Where Are They Now? In the aftermath of Huboo’s spectacular collapse, one question echoes across the ecommerce sector: Where are the directors? This article explains the topic in clear terms and sets out practical steps you can apply across […]
Ecommerce Fulfilment Future: Order Fulfilment
What This Means for the Future of Ecommerce Fulfilment What This Means for the Future of Ecommerce Fulfilment The collapse of Huboo Technologies Limited is more than just another startup failure — it’s a warning sign for the entire fulfilment industry. This article explains the topic in clear terms and sets out practical steps you […]
Who Were the Real Creditors? Tracing the Trail of Unpaid Bills —
Who Were the Real Creditors? Tracing the Trail of Unpaid Bills Who Were the Real Creditors? Tracing the Trail of Unpaid Bills When Huboo Technologies Limited collapsed into administration, it didn’t just fail quietly — it left a trail of unpaid invoices, broken supply chain links, and betrayed commercial partners. This article explains the topic […]
VC Smoke and Mirrors Who Backed the Failure, and Why?: Order
VC Smoke and Mirrors — Who Backed the Failure, and Why? VC Smoke and Mirrors — Who Backed the Failure, and Why? In the wake of Huboo Technologies Limited’s dramatic collapse, attention naturally turned to those who managed it. But equally pressing is the question: who funded it? This article explains the topic in clear […]
Investor Deck Fiction: Order Fulfilment
Inside the Investor Decks: How Fiction Became Funding Inside the Investor Decks: How Fiction Became Funding Huboo Technologies Limited raised over £118 million in equity and £20 million in secured debt before collapsing into administration in late 2024. But anyone reading their investor pitch decks would have thought they were the next billion-pound logistics unicorn. […]
Huboo Rebrand Rewrite: Order Fulfilment
From Failure to Rebrand: How HUBOO TECH Is Trying to Rewrite History From Failure to Rebrand: How HUBOO TECH Is Trying to Rewrite History In the world of corporate misdirection, rebranding has become a powerful — if cynical — tool. When Huboo Technologies Limited collapsed in 2024, owing millions and delivering years of poor performance, […]