Bodycare Supply Collapse
What Happened to Bodycare’s Supply Chain? What Happened to Bodycare’s Supply Chain? For decades, Bodycare — trading under GM & MM Blackledge — was a high street name trusted for personal care, cosmetics, and pharmacy products. But in 2024, the company was placed into administration, taking with it hundreds of unpaid suppliers and cutting off […]
Tech Myths In Logistics
False Promises and Broken Platforms — Tech Myths in Logistics False Promises and Broken Platforms — Tech Myths in Logistics In a world where every startup wants to be seen as a tech company, Huboo Technologies Limited sold itself as an ecommerce logistics innovator. But was it? This post dives into the claims made by […]
Directors Disappear Huboo
The Quiet Disappearance of Directors — Where Are They Now? The Quiet Disappearance of Directors — Where Are They Now? In the aftermath of Huboo’s spectacular collapse, one question echoes across the ecommerce sector: Where are the directors? Once the faces of a “tech-enabled” fulfilment revolution, Jaswinder and Dalwinder Singh of Baaj Capital have vanished […]
Huboo Rebrand Rewrite
From Failure to Rebrand: How HUBOO TECH Is Trying to Rewrite History From Failure to Rebrand: How HUBOO TECH Is Trying to Rewrite History In the world of corporate misdirection, rebranding has become a powerful — if cynical — tool. When Huboo Technologies Limited collapsed in 2024, owing millions and delivering years of poor performance, […]
Pre-pack Admin Loophole
Pre-Pack Administrations: Legal or Loophole? Pre-Pack Administrations: Legal or Loophole? When Huboo Technologies Limited was sold for £9 through a pre-pack administration in December 2024, many were left stunned. How can a company once valued in the hundreds of millions be sold for the cost of a sandwich? To understand, we must examine the increasingly […]
Baaj Capital Reality
The Real Faces of Baaj Capital: Reputation vs. Reality The Real Faces of Baaj Capital: Reputation vs. Reality When tracing the collapse of Huboo Technologies Limited, one name keeps coming up: Baaj Capital. Or is it Atalla Capital? Or perhaps AB Capital? Corporate structure sleight-of-hand has become part and parcel of this story. But behind […]
What Baaj Capital Left Behind
What Baaj Capital Left Behind: Suppliers, Staff and Shattered Trust What Baaj Capital Left Behind: Suppliers, Staff and Shattered Trust The administration of Huboo Technologies Limited is a story riddled with broken promises and unanswered questions. Yet beneath the headlines of equity loss and corporate restructuring lies a human cost often ignored — the unpaid […]
Phantom Growth Of Huboo
The Phantom Growth of Huboo: A Masterclass in Financial Illusion The Phantom Growth of Huboo: A Masterclass in Financial Illusion Growth. It’s the buzzword every startup chases, and the one investors reward above all else. Huboo Technologies Limited understood this — and weaponised it. For years, Huboo projected the image of a thriving, disruptive logistics […]
Huboo Innovation Myth
The Myth of Innovation: Why Tech Buzzwords Couldn’t Save Huboo The Myth of Innovation: Why Tech Buzzwords Couldn’t Save Huboo Huboo sold itself to investors, clients, and the media as a technology-first fulfilment disruptor. With phrases like “automated fulfilment hubs,” “proprietary software,” and “AI-powered logistics,” the company seemed destined to revolutionise e-commerce shipping. But what […]
Huboo Investors Warning Signs
The Investors Who Backed Huboo – What Were They Thinking? The Investors Who Backed Huboo – What Were They Thinking? Between its founding and its eventual collapse into administration, Huboo Technologies Limited raised over £118 million in equity investment. At first glance, this level of financial backing implies a company with vast potential. But looking […]