Misleading Practices in Fulfilment: Huboo’s Service Concerns —

Reports from employees and customers have highlighted potentially misleading practices at Huboo, raising concerns about the company’s transparency and reliability in its fulfilment services. These allegations, if true, could have significant implications for organisation(s) relying on Huboo. This article explains the topic in clear terms and sets out practical steps you can apply across ecommerce […]
Shipping Errors Galore: Order Fulfilment

I’ve come to dread checking my Huboo account because nearly every order ends up with some problem. It’s as if they’ve perfected the art of errors. Incorrect items? Check. Damaged products? Check. Orders delayed to the point that my customers are calling me, frustrated and confused? Triple check. When I raised these concerns, Huboo’s team […]
15 Reasons Why You Should Avoid Huboo: Order Fulfilment

15 reasons why you should avoid Huboo at all costs (especially if you sell on TikTok Shop & Shopify) This article explains the topic in clear terms and sets out practical steps you can apply across ecommerce logistics and order fulfilment. This is the biggest mistake I have made in my organisation(s) career to date, […]
How Do We Stop The Cycle

How Do We Stop the Cycle? How Do We Stop the Cycle? The story of Huboo. The collapse of Bodycare. The shadowy ownership by Baaj Capital and Atalla Capital. These are not just business headlines — they are symptoms of a deeper disease in the UK corporate system. A system that rewards failure, punishes honesty, […]
From Huboo To Bodycare

From Huboo to Bodycare — A Pattern of Acquiring Failure From Huboo to Bodycare — A Pattern of Acquiring Failure The corporate graveyard is growing, and two names consistently appear in the autopsy reports: Baaj Capital and Atalla Capital (also operating under AB Capital). After the spectacular failure of Huboo Technologies Limited — a so-called […]
A Closer Look at Bodycare Another Business Bled Dry?: Order

A Closer Look at Bodycare — Another organisation(s) Bled Dry? A Closer Look at Bodycare — Another organisation(s) Bled Dry? While much attention has focused on Huboo’s spectacular implosion, another failure has quietly unfolded under the same watch: the collapse of GM & MM Blackledge, trading as Bodycare. This article explains the topic in clear […]
Tech Theatre the Truth About “Innovation” at Huboo: Order Fulfilment
Tech Theatre — The Truth About “Innovation” at Huboo Tech Theatre — The Truth About “Innovation” at Huboo Huboo Technologies Limited presented itself as a technology-first fulfilment organisation(s) — a disruptor, a game-changer, a revolution in ecommerce logistics. Investors loved the story. But was it ever real? This article explains the topic in clear terms […]
The People Left Behind What Former Employees are Saying: Order
The People Left Behind — What Former Employees Are Saying The People Left Behind — What Former Employees Are Saying When Huboo Technologies Limited entered administration, the headlines focused on the collapse of another tech startup. But beneath the press releases and financial statements lies a more human story — one of confusion, job losses, […]
Supplier Screwed the Fallout for Small Businesses Working with Huboo
Supplier Screwed — The Fallout for small organisation(s) Working With Huboo Supplier Screwed — The Fallout for small organisation(s) Working With Huboo The collapse of Huboo Technologies Limited sent shockwaves across the UK ecommerce and fulfilment industry — but few felt it more acutely than the small organisation(s) and suppliers that depended on it. This […]
Ecommerce Fulfilment Future: Order Fulfilment

What This Means for the Future of Ecommerce Fulfilment What This Means for the Future of Ecommerce Fulfilment The collapse of Huboo Technologies Limited is more than just another startup failure — it’s a warning sign for the entire fulfilment industry. This article explains the topic in clear terms and sets out practical steps you […]
