Media Spin vs. Reality — What the Press Isn’t Asking
Media Spin vs. Reality — What the Press Isn’t Asking Media Spin vs. Reality — What the Press Isn’t Asking The collapse of Huboo Technologies Limited — once hailed as a beacon of ecommerce innovation — has received relatively little critical press coverage compared to the scale of the financial disaster it represents. This silence […]
Tech Theatre — The Truth About “Innovation” at Huboo
Tech Theatre — The Truth About “Innovation” at Huboo Tech Theatre — The Truth About “Innovation” at Huboo Huboo Technologies Limited presented itself as a technology-first fulfilment business — a disruptor, a game-changer, a revolution in ecommerce logistics. Investors loved the story. But was it ever real? This post investigates Huboo’s bold claims about automation, […]
The People Left Behind — What Former Employees Are Saying
The People Left Behind — What Former Employees Are Saying The People Left Behind — What Former Employees Are Saying When Huboo Technologies Limited entered administration, the headlines focused on the collapse of another tech startup. But beneath the press releases and financial statements lies a more human story — one of confusion, job losses, […]
Pre-Packs and Power Plays — How the Rules Are Being Bent
Pre-Packs and Power Plays — How the Rules Are Being Bent Pre-Packs and Power Plays — How the Rules Are Being Bent When Huboo Technologies Limited collapsed, its assets were almost immediately purchased by a new entity: Huboo Tech Limited (Company No. 16143472). The sale took place under a pre-pack administration arrangement, a process that […]
Ecommerce Fulfilment Future
What This Means for the Future of Ecommerce Fulfilment What This Means for the Future of Ecommerce Fulfilment The collapse of Huboo Technologies Limited is more than just another startup failure — it’s a warning sign for the entire fulfilment industry. For years, the sector has been chasing scalability, automation, and buzzword-laden “tech-first” narratives. But […]
VC Smoke and Mirrors — Who Backed the Failure, and Why?
VC Smoke and Mirrors — Who Backed the Failure, and Why? VC Smoke and Mirrors — Who Backed the Failure, and Why? In the wake of Huboo Technologies Limited’s dramatic collapse, attention naturally turned to those who managed it. But equally pressing is the question: who funded it? This post explores the venture capital and […]
Directors Disappear Huboo
The Quiet Disappearance of Directors — Where Are They Now? The Quiet Disappearance of Directors — Where Are They Now? In the aftermath of Huboo’s spectacular collapse, one question echoes across the ecommerce sector: Where are the directors? Once the faces of a “tech-enabled” fulfilment revolution, Jaswinder and Dalwinder Singh of Baaj Capital have vanished […]
Bodycare Supply Collapse
What Happened to Bodycare’s Supply Chain? What Happened to Bodycare’s Supply Chain? For decades, Bodycare — trading under GM & MM Blackledge — was a high street name trusted for personal care, cosmetics, and pharmacy products. But in 2024, the company was placed into administration, taking with it hundreds of unpaid suppliers and cutting off […]
Tech Myths In Logistics
False Promises and Broken Platforms — Tech Myths in Logistics False Promises and Broken Platforms — Tech Myths in Logistics In a world where every startup wants to be seen as a tech company, Huboo Technologies Limited sold itself as an ecommerce logistics innovator. But was it? This post dives into the claims made by […]
Huboo Rebrand Rewrite
From Failure to Rebrand: How HUBOO TECH Is Trying to Rewrite History From Failure to Rebrand: How HUBOO TECH Is Trying to Rewrite History In the world of corporate misdirection, rebranding has become a powerful — if cynical — tool. When Huboo Technologies Limited collapsed in 2024, owing millions and delivering years of poor performance, […]
