The sudden collapse of Huboo Technologies Limited (now Hub Realisations Limited Company number 09727464) serves as a warning to businesses and their investors as well as their customers. The collapse resulted in £118 million investment losses and numerous unpaid debts and a contentious pre-pack sale transaction. What lessons can businesses learn from this experience and what should investors approach differently?

Lesson 1: Profitability Over Growth

Huboo expanded its operations quickly but never achieved profitability. Its financial records tell the story:

2022: £47,108,825 in losses.
2021: £13,389,157 in losses.
2020: £3,539,804 in losses.

The essential business requirement is to validate that revenue streams are stable before expanding operations.

Lesson 2: Transparency is Key

The majority of Huboo investors together with its customers and suppliers discovered the company’s severe financial difficulties only after the crisis became unmanageable.

The company demonstrated fast growth while its investors faced increasing financial losses.
The business delivered no warning to customers when it discontinued operations.
Suppliers suffered from non-payment of their invoices and found no solution to recover their debts.

Businesses need to maintain open financial transparency and investors should require complete access to funds before making any investment decisions.

Lesson 3: Avoid the Pitfalls of Pre-Pack Administrations

The pre-pack administration process allowed Huboo to transfer its operations to Huboo Tech Limited and eliminate its debts.

Investors and creditors received nothing.
The company’s leadership largely remained the same.
The procedure proved legal yet ethically problematic because it caused widespread frustration among stakeholders.

The regulatory framework for pre-pack administrations needs stronger oversight to prevent businesses from easily avoiding their financial obligations.

Lesson 4: Risk Management for Investors

The investors who supported Huboo continued to fund the company despite its ongoing annual losses. Why?

The company relied on its expected market leadership position to make decisions.
The company failed to detect that its cash consumption rates were not sustainable.
The assessment of financial viability received inadequate scrutiny during due diligence procedures.

Investors need to look past promotional activities to thoroughly evaluate financial core elements of a business.

Conclusion

The financial disaster at Huboo revealed serious problems about how startups and investors and customers assess sustainable business operations. Every entrepreneur investor and client must decide if they will learn from Huboo’s mistakes or follow the same path again.

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Check out the latest BBC article on Huboo HERE

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