Introduction
Huboo Technologies Limited (now Hub Realisations Limited Company number 09727464) received all the funding it needed through £118 million investments yet it failed to succeed. The reason? Financial mismanagement. The company spent recklessly, expanded too quickly, and failed to control its losses.
How Huboo Mismanaged Its Finances
Spending More Than It Earned
The company reported £47.1 million in losses during 2022 while generating only £17.7 million in revenue.
The company experienced £13.3 million in losses during 2021 while generating £13.7 million in revenue.
The company never achieved positive EBITDA which resulted in annual financial losses.
Over-Expansion Without Financial Stability
The company established multiple European fulfilment centers before demonstrating success in its UK business operations.
The company incurred substantial overhead expenses without generating enough sustainable revenue.
Reliance on Continuous Investor Funding
The company continued to seek funding while neglecting its financial issues.
The company ran out of cash after investors ceased funding in late 2024.
Failure to Adapt
The competitors modified their business approaches yet Huboo persisted in repeating its previous errors.
The company struggled to match prices and service levels with those of established fulfillment giants.
Conclusion
The company failed because it disregarded fundamental financial principles. The current financial approach of Huboo Tech Limited will lead to another historical failure if it does not change its methods.
