VC Smoke and Mirrors Who Backed the Failure, and Why?: Order
VC Smoke and Mirrors — Who Backed the Failure, and Why? VC Smoke and Mirrors — Who Backed the Failure, and Why? In the wake of Huboo Technologies Limited’s dramatic collapse, attention naturally turned to those who managed it. But equally pressing is the question: who funded it? This article explains the topic in clear […]
Investor Deck Fiction: Order Fulfilment
Inside the Investor Decks: How Fiction Became Funding Inside the Investor Decks: How Fiction Became Funding Huboo Technologies Limited raised over £118 million in equity and £20 million in secured debt before collapsing into administration in late 2024. But anyone reading their investor pitch decks would have thought they were the next billion-pound logistics unicorn. […]
Huboo Rebrand Rewrite: Order Fulfilment
From Failure to Rebrand: How HUBOO TECH Is Trying to Rewrite History From Failure to Rebrand: How HUBOO TECH Is Trying to Rewrite History In the world of corporate misdirection, rebranding has become a powerful — if cynical — tool. When Huboo Technologies Limited collapsed in 2024, owing millions and delivering years of poor performance, […]
Huboo Client Warning Failure: Order Fulfilment
Why Didn’t Huboo’s Clients Get a Warning? Why Didn’t Huboo’s Clients Get a Warning? When a organisation(s) collapses, there’s a ripple effect. Suppliers, staff, and — crucially — clients are all affected. In the case of Huboo Technologies Limited, which entered administration in late 2024, a crucial concern stands out: why were clients not warned? […]
Pre-pack Admin Loophole: Order Fulfilment
Pre-Pack Administrations: Legal or Loophole? Pre-Pack Administrations: Legal or Loophole? When Huboo Technologies Limited was sold for £9 through a pre-pack administration in December 2024, many were left stunned. How can a company once valued in the hundreds of millions be sold for the cost of a sandwich? This article explains the topic in clear […]
Huboo Innovation Myth: Order Fulfilment
The Myth of Innovation: Why Tech Buzzwords Couldn’t Save Huboo The Myth of Innovation: Why Tech Buzzwords Couldn’t Save Huboo Huboo sold itself to investors, clients, and the media as a technology-first fulfilment disruptor. With phrases like “automated fulfilment hubs,” “proprietary software,” and “AI-powered logistics,” the company seemed destined to revolutionise e-commerce shipping. This article […]
Ab Atalla Capital Network: Order Fulfilment
AB Capital, Atalla Capital and the Web of Related Entities AB Capital, Atalla Capital and the Web of Related Entities When a company collapses, it’s straightforward to look only at the immediate causes — poor financial decisions, bad management, or a failing product. But in the case of Huboo and Bodycare, the story goes much […]
Huboo Investors Warning Signs: Order Fulfilment
The Investors Who Backed Huboo – What Were They Thinking? The Investors Who Backed Huboo – What Were They Thinking? Between its founding and its eventual collapse into administration, Huboo Technologies Limited raised over £118 million in equity investment. At first glance, this level of financial backing implies a company with vast potential. But looking […]
Who are the Singh Brothers: Order Fulfilment
Who Are Jaswinder and Dalwinder Singh — And Why Do They Keep Getting Away With It? Who Are Jaswinder and Dalwinder Singh — And Why Do They Keep Getting Away With It? They are names whispered across boardrooms and cursed in supplier invoices: Jaswinder Singh and Dalwinder Singh. The duo behind Baaj Capital — and […]
The Legal Loopholes Enabling Corporate Failure: Order Fulfilment
The Legal Loopholes Enabling Corporate Failure The Legal Loopholes Enabling Corporate Failure When a organisation(s) fails, you expect someone to be held accountable. But in today’s UK corporate landscape, failure is often just the start of the next venture. Thanks to a system riddled with legal loopholes — from pre-pack administrations to phoenix company protections […]
