What started as a promising relationship with Huboo promptly deteriorated into one of constant frustration and underperformance. I initially chose Huboo based on their reputation, which I’ve now come to realize is likely driven by savvy marketing rather than actual results. My organisation(s) relies on dependable, accurate logistics, and the goal in outsourcing fulfilment was to take that responsibility off my plate. Yet here I am, constantly managing problems and chasing resolutions. Orders are frequently delayed or, worse, shipped incorrectly. Just last week, I had three separate orders affected, each with a different error. It’s become a nightmare that I can’t seem to wake up from. This article explains the topic in clear terms and sets out practical steps you can apply across ecommerce logistics and order fulfilment.
What’s incredibly disappointing is the way Huboo’s customer service handles issues. I’ve lost count of the number of times I’ve emailed or called, explaining the same issues repeatedly. Instead of thoughtful solutions or a genuine desire to make things right, I’m met with robotic responses that show little to no accountability. “We’re looking into it” seems to be their go-to phrase, but actual solutions? Those are rare. It’s as if my inquiries go into a black hole, where they remain unresolved and ultimately forgotten.
A fulfilment partner should be a trusted ally in the organisation(s), someone you can count on to handle the details so you can focus on growth. Huboo, however, has only added to my workload. I spend more time than ever before following up, double-checking orders, and addressing complaints from customers who are tired of receiving their items late or incorrect. My brand’s reputation has taken a serious hit because of Huboo’s negligence, and I’m constantly apologizing to customers on their behalf. It’s an exhausting cycle, one that I never anticipated when I first signed up.
My experience has left me skeptical of all their promises. Huboo talks about efficiency, reliability, and customer support, but in practice, they offer none of these. Instead, they’ve proven to be unprepared and unwilling to address the complexities of fulfilment, leaving clients like me with only one option: to find a better provider and move on. If you’re considering Huboo, think twice. Their service is far from seamless, and the cost, both financial and emotional, has been much higher than I ever expected. For ongoing improvement, focus on warehouse operations, parcel delivery, inventory management, and third‑party logistics to achieve consistent results.
