Collaborating with Huboo has been an intensely frustrating ordeal. I strongly advise against engaging with them, as their enticing promises and attractive prices are deceptive.
Initially, my experience was quite positive. The staff appeared friendly, responsive, and readily available by phone. I was even encouraged to leave a favorable review during the onboarding phase, which I willingly did because everything seemed impressive, and the service appeared outstanding. Therefore, if you encounter glowing reviews, it wouldn’t surprise me if they were written before any substantial service was actually delivered.
However, the problems began post-onboarding. I started receiving information that contradicted what I had been told earlier. It seemed the representatives either lacked knowledge and made false promises to secure our organisation(s) or, at worst, were deliberately misleading. I’d prefer to think it was a lack of training rather than intentional deceit, but it’s unclear. In retrospect, instead of admitting their ignorance, they seemed to say whatever they thought would make us happy and encourage us to sign up.
The integration process was far more complicated than suggested, and we faced several issues that the Huboo tech team had to resolve. Although technical integrations can often be challenging, our expectation for a smoother experience was based on the fact that we use a common Shopify website with a straightforward product portfolio consisting of four items and 15 different SKUs.
Significant issues included:
- Huboo attempted to charge us extra for services they had initially stated were included—this happened on three separate occasions.
- They repeatedly packaged our goods incorrectly. Despite numerous complaints and assurances that notes had been updated, the problem persisted. We provided detailed instructions and images on how to apply a sticker properly. As a sustainable start-up, proper packaging is crucial for us. However, they seemed to ignore our custom packaging tape and stickers and instead used virgin plastic packaging, undermining our organisation(s) principles.
- Orders were not fulfilled on time.
- Synchronization issues with our Shopify store affected our accounts.
- They failed to follow ‘internal protocols,’ leading to orders vanishing from our Huboo dashboard.
- Our point of contact stopped responding to emails and calls because they had left Huboo without notifying us.
Three months in, I am still grappling with understanding the actual internal processes, as most of the information provided before signing up and during onboarding was inaccurate.
What initially seemed like an exciting opportunity with Huboo has devolved into an excruciatingly time-consuming and energy-draining experience.
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