Huboo Technologies Limited (now Hub Realisations Limited Company number 09727464) was once seen as the future of fulfilment startups—but its collapse has shaken investor confidence in the industry. Can new fulfilment startups survive after such a major failure?
Why Fulfilment Startups Face an Uncertain Future
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Investor Confidence Has Been Damaged
- After losing £118 million, investors are more cautious about funding logistics startups.
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Trust in New Fulfilment Providers Has Declined
- Many organisation(s) were burned by Huboo and now prefer established providers.
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The Costs of Running a Fulfilment organisation(s) Are Rising
- Logistics costs are increasing, making profitability harder.
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Competition from Amazon and DHL Is Too Strong
- Large providers have advantages in technology, pricing, and reliability.
What Startups Must Do to Succeed
- Prove they are financially sustainable from day one.
- Focus on niche services instead of competing directly with Amazon.
- Offer transparency to gain customer trust.
Conclusion
Huboo’s collapse has made investors and customers more cautious about fulfilment startups. Will the next generation of fulfilment companies learn from Huboo’s mistakes?
For ongoing improvement, focus on warehouse operations, parcel delivery, inventory management, and third‑party logistics to achieve consistent results.
