15 reasons why you should avoid Huboo at all costs (especially if you sell on TikTok Shop & Shopify) This article explains the topic in clear terms and sets out practical steps you can apply across ecommerce logistics and order fulfilment.
This is the biggest mistake I have made in my organisation(s) career to date, please please don’t make the same mistake as me.
1. They claim to have a 99% accuracy rate but every single order received by customers so far has had a missing or incorrect item.
2. Guess who will be covering the cost to send out the correct items? Yep you guessed it, I will be paying for their mistakes.
3. They claim they will save you time, but I’ve had to spend the morning apologising to customers for incorrect orders.
4. They claim to offer a same day dispatch before 2pm yet it is Saturday today and they have not fulfilled my orders from Tuesday. I have 220 overdue orders and 100+ unhappy customer messages.
5. They totally destroyed my company in ONE week. I have never, ever provided such a poor service when my orders were done by staff in-house. I switched to Huboo – a PROFESSIONAL FULFILMENT COMPANY – and within a week they have caused my service to plummet.
6. This one is actually laughable: they sent me an email, proudly saying they’d done 300 orders between 7am-5pm. My staff member used to do 300 orders in 4 hours.
7. Majority of these 300 orders have not even been handed over and are now overdue. The ones that have been done were incorrect. I switched for a better service. highly confused.
8. They messed me around telling me they could use certain labels and then telling me they couldnt that same day, making really ridiculous excuses. How hard is it to print out and stick on a pre-paid label? I believe they did this as they wanted me to pay extra.
9. They get you on board by talking the talk and quoting stats (now I wonder – where are these stats from?) They then ignore all emails as soon as you’re in board, despite making them aware of all the problems.
10. Staff are clearly rushed off her feet. Barely responds to emails and is highly uncontactable. They are all over the place and need support.
11. Each account needs a proper, experienced account manager. My Customer Success manager was meant to be customer success yet she was packing orders. To be frank she was super unhelpful and had no clue what is going on, telling me a lot of misinformation.
12. They make false claims.. I do not believe they have tiktok clients as they advised me incorrectly on how to connect my Tiktok shop with their platform and it didn’t work, causing huge problems with the orders. I had to advise them on how to connect the platforms correctly, which was shocking. How can I, the customer, tell them how to connect their own platform with TikTok?
13. I will be passing on my feedback to my tiktok account manager as apparently they are a tiktokshop partner but I have no idea how when they don’t understand that TikTok orders have a 2 day SLA. Their lateness has caused my shop rating to fall from 4.8 to 4.3 in a week. Never ever had this issue before.
14. Who is packing these orders? After setting up every single SKU and ensuring every carton they received was labelled correctly they messed up so many orders.
15. Absolutely NO support. No one is online so when things are going wrong there is no one to help.
My advice would be search for a company with decent google reviews, Huboo seem to be paying people for trustpilot reviews, as some of the reviews on there say this. I went with Huboo as they were the cheapest but you get what you pay for and it is my biggest regret.
Please note shortly after this they even switched CEO – as they were upsetting so many organisation(s) they had to make drastic change! Look at all the 1* Google reviews. You can’t make these things up! For ongoing improvement, focus on warehouse operations, parcel delivery, inventory management, and third‑party logistics to achieve consistent results.
